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The story of Now That's What I Call Music

The story of Now That's What I Call Music

Uploader: John Moutsopoulos

Duration: 46:01

Date: November 19, 2016

Now That's What I Call Music! (1983–present) (often shortened to Now!) is a series of various artists compilation albums released in the United Kingdom and Ireland by EMI (as EMI TV/Virgin Records/Universal/Sony Music).

Spinoff series were later introduced in South Africa (1984) and many other countries worldwide, including the United States in 1998, and expanding into Asia in 1995.

Since its launch in the UK in 1983, the series has sold over 100 million albums worldwide.

The idea for the series was conceived in the office of Virgin Records in Vernon Yard, near Portobello Road, by the head of Licensing and Business Affairs at Virgin records (1979–1990) – Stephen Navin, and General Manager (1983–1988) – Jon Webster.

The concept was taken to Simon Draper (Managing Director at Virgin Records) and then Peter Jamieson (Managing Director of EMI Records (1983–1986)).

Jamieson had similar plans to launch such a compilation and he immediately agreed to the partnership.

The deal was negotiated and finalised on Richard Branson's boat moored in Little Venice

The first Now was released on 28 November 1983 and featured 30 UK hit singles from that year on a double vinyl LP or cassette.